I’ve spent much of my career looking for opportunities other people have overlooked. Sometimes that means understanding why a website isn’t attracting the right customers. Sometimes it’s recognizing what makes an audience genuinely interested in a business. More recently, it’s meant figuring out how artificial intelligence can solve problems that businesses have spent years learning to live with.

Good strategy starts with understanding the business, its customers, and the problems worth solving. The technology, marketing techniques, and implementation decisions come afterward.

I work with businesses that want to improve how they’re discovered, how they connect with customers, and how they grow.

SEO & AI Search Visibility

Getting a website to rank is one thing. Getting the right people to visit, find what they’re looking for, and eventually become customers is something else.

My approach combines technical SEO, thoughtful website architecture, original content, and building authority through relationships with credible publications. I apply these principles to both traditional search engines and AI-powered discovery, helping businesses improve how they’re found, understood, and recommended.

How I Can Help

Technical SEO: Identify and resolve problems involving indexing, site performance, structured data, mobile usability, and other technical issues that prevent a website from performing as well as it should.
Website Architecture & Product Discovery: Organize pages, categories, navigation, and internal links around how customers actually search and shop.
Content Strategy: Identify valuable search opportunities and develop original content that attracts potential customers while demonstrating genuine expertise.
Digital PR & Authority Building: Develop strategies for earning recognition and links from credible publications, including coordinating with experienced PR professionals.
AI Search Visibility: Evaluate how your business appears in AI-powered search and recommendation tools, identify weaknesses, and improve the information and authority those systems use to understand your business.
Strategy & Implementation: Prioritize the improvements most likely to matter, help carry them out, coordinate with developers or other specialists, and measure the results.

Read the case study: The SEO Transformation of Levy’s Fine Jewelry

Brand & Growth Strategy

People don’t develop an interest in your business simply because you have something to sell. You have to give them a reason to care.

I help businesses understand what makes their customers pay attention, what influences their purchasing decisions, and how to develop a recognizable identity that people genuinely connect with.

How I Can Help

Brand Positioning: Identify what makes your business different, why customers should choose you, and how to communicate that advantage effectively.
Consumer Psychology: Examine how customers perceive your business, what captures their attention, what builds trust, and what influences their decisions.
Organic Social Media Strategy: Develop creative concepts, recognizable content formats, and repeatable approaches to reaching audiences without depending entirely on paid advertising.
Creative Direction & Content Strategy: Establish a consistent approach to messaging, photography, video, editorial content, and the overall presentation of your business.
Customer Experience & Conversion: Identify opportunities to improve the experience between discovering your business and making a purchase, including the reasons customers return or recommend you to others.
Growth Strategy & Oversight: Determine which opportunities deserve attention, develop a plan to pursue them, and work with your team or outside partners to execute and evaluate the results.

Read the case study: The Business of Being Interesting

Let’s Talk

If your website isn’t attracting the right customers, your marketing isn’t producing the results you expected, or you simply think your business could be doing something better, I’d be interested in hearing about it.

Tell me a little about your business and what you’re trying to accomplish.

Get in touch →