ARTICLES / INTERVIEWS / WEBINARS
Writing & Media
I’ve written about jewelry history, consumer behavior, marketing, and the technologies changing the way businesses operate.
Here is a selection of the writing, interviews, and conversations that best explain what I’ve been working on.
Writing & Research
Diamonds Are Forever, Probably
AI’s Impact on the Future of the Jewellery Industry
Forthcoming | Written for Gem-A’s Gems & Jewellery
Artificial intelligence is changing the jewelry industry in ways that extend far beyond generated designs and product descriptions. This essay examines its growing role in diamond production and identification, along with the implications for traditional methods, industry expertise, and consumer trust.
Forthcoming
The History of Diamond Cutting
Original research | Levy’s Fine Jewelry | 2024
A 38-chapter history of the diamond cuts we recognize today, how they developed, and the stories that have accumulated around them. I spent several years researching, writing, and checking the material, with original illustrations commissioned from artist Salma ElAnsary.
Mastering Metal - A History of Filigree in Jewelry
Gems & Jewellery, Gem-A | Autumn 2024
A history of filigree, the changing technology that made increasingly delicate metalwork possible, and the reasons a style popular more than a century ago continues to appeal to jewelry buyers.
Read the republished article, Mastering Metal
Lodewyk van Bercken: The Father of Diamond Cutting Who Never Existed
Historical research | Levy’s Fine Jewelry | March 2024
The familiar story of the man credited with inventing modern diamond cutting becomes rather difficult to defend when you investigate the historical evidence.
Other research: I also wrote a history of jewelry and fashion styles, organized around the cultural changes, materials, and craftsmanship behind familiar design periods. The goal was to create history content interesting enough that it would be enjoyed by people who think they don’t like history.
Why the Jewelry Industry Needs to Join Tik Tok & Ten Best Tips
Guest contribution | Gem Gossip | July 2020
I contributed ten tips on making TikTok videos when relatively few jewelers had begun using the platform seriously. Capturing attention quickly, understanding watch time, and experimenting with content were central to the advice.
Interviews & Features
How to Be a Social Media Star in the Retail Jewelry Business
INSTORE | May 2025
A discussion of the jewelry-reveal videos I developed at Levy’s, the importance of audience retention, and how a deliberately simple format helped generate substantial organic reach.
Fourth-Generation Jeweler in Alabama Sees Value in the Unique
INSTORE | August 2025
A short personal profile about my family’s history at Levy’s and my view that individuality matters more than jewelry trends. What makes a piece attractive is how it connects with the person wearing it.
Why Emma Roberts and So Many Others Love the Old European Cut
JCK | August 2024
An interview about antique diamond cuts, why certain stones became scarce, and why customers are increasingly interested in jewelry that doesn’t look like everything else.
Why Now’s the Time to Play Up Jewelry from the Past
Rapaport | December 2025
My perspective on the appeal of antique engagement rings and why the individuality and history of older pieces remain important to modern buyers.
Levy’s Fine Jewelry Explores Diamond History
National Jeweler | April 2024
Coverage of the launch of my diamond-cutting history project, including the research and the original illustrations commissioned for it.
Media Glitz: How Quality Content Can Help You Sell Jewels
JCK | July 2015
An early feature on businesses using original editorial content to make their products more interesting. JCK discussed the historical writing I was creating for Levy’s and the conversations it prompted with customers.
Webinars & Appearances
Top Tips for Social Media Etiquette
National Jeweler and Jewelers of America | November 18, 2025
I joined a panel discussing how jewelry businesses can engage with others on social platforms while maintaining credibility, handling difficult interactions, and building lasting customer relationships.
TikTok and Audience Development
National Jeweler, My Next Question | February 16, 2021
A panel on producing content and growing an audience on TikTok, alongside Nolan Sponsler and Persephone Maglaya.
The webinar occurred on February 16, 2021, unfortunately there is no recording.
For conference presentations, industry discussions, and guest lectures, see Speaking.