About

My career in marketing actually began because somebody else scammed us.

In 2010, my business partner and I hired someone to handle SEO for an ecommerce venture. The results were disappointing and the job was never finished. Having borrowed money to start the business, we couldn’t afford to chalk it up as a failure. We learned how to do it ourselves. That experience eventually led us to establish Alabama SEO. It also taught me not to confuse time spent working with actual results.

I’ve never needed a practical reason to learn something, though. I’ve loved reading since before kindergarten, and my interests have only become less manageable with age. History, business, photography, psychology, technology, and whatever subject happens to catch my attention next. I’ve never been particularly good at limiting myself to one area of interest.

I went on to spend twelve years at Levy’s Fine Jewelry, where my work extended well beyond marketing into photography, ecommerce, historical research, and writing. More recently, I’ve been developing Aurithmic, an AI-assisted software platform for independent jewelry retailers. I also consult with businesses on SEO and growth strategy.

Outside work, I enjoy cooking, particularly French and Asian cuisine, gardening, fishing at our family farm, and training Brazilian jiu-jitsu and kickboxing. I’ve become a big believer in growing my own food, and I still spend a considerable amount of time reading about subjects that have absolutely nothing to do with my work.