SEO / AI SEARCH / BRAND STRATEGY
I help businesses get found by the right people and give those people a reason to care. My work focuses on SEO, AI search, and brand strategy, with a particular interest in how people think, what catches their attention, and what influences their decisions.
1. Reasonable about
most other things.
Selected case studies
01 / Search & discovery
Technical improvements, customer understanding, original research, and earned authority. The decisions behind a much more visible business.
Read the case study
02 / Attention & audience
Curiosity, anticipation, and the small creative decisions that helped strangers become an audience. And eventually, customers.
Read the case studyConsulting
Technical SEO, thoughtful website architecture, original content, and the authority that helps a business get discovered.
Understand what makes customers pay attention, what influences their decisions, and what makes your business worth choosing.
Writing & research
AI’s Impact on the Future of the Jewellery Industry
Forthcoming | Written for Gem-A’s Gems & Jewellery
Artificial intelligence is changing the jewelry industry in ways that extend far beyond generated designs and product descriptions. This essay examines its growing role in diamond production and identification, along with the implications for traditional methods, industry expertise, and consumer trust.
My career in marketing actually began because somebody else scammed us.
In 2010, my business partner and I hired someone to handle SEO for an ecommerce venture. The results were disappointing and the job was never finished.
More about meStart a conversation
Tell me a little about your business and what you’re trying to accomplish.
Get in touch